management

Matthew Kamaliza is a results-driven brand strategy and communications professional with over 12 years of experience spanning marketing, branding, and non-profit project management. He brings a strong capability in translating organizational vision into compelling brand narratives, communication strategies, and market-facing products that drive visibility, engagement, and growth. His work integrates strategic communications, product development, and stakeholder engagement to deliver impactful campaigns and positioning across both corporate and development sectors.

Matthew’s core expertise lies in brand strategy and development and strategic communications and visibility, where he has successfully led high-impact branding and communication initiatives for both private sector and development organizations. As Group Head of Brand and Marketing at Central Poultry Malawi, he led a full-scale brand transformation, including the development of the organization’s first comprehensive brand guidelines in over two decades, packaging redesign, and alignment of marketing and sales strategies. His consulting portfolio includes delivering communication strategies, campaigns, and branding solutions for leading institutions such as Standard Bank, Airtel, TNM, and international NGOs, strengthening their market positioning and stakeholder engagement.

In addition to his corporate and consulting work, Matthew has demonstrated strong leadership in project management and advocacy-driven communications, delivering national-level campaigns, annual reports, and capacity-building initiatives for organizations such as Christian Aid, Trocaire, and Concern Worldwide. His ability to operate at the intersection of development communication and commercial branding positions him as a strategic advisor capable of shaping narratives, influencing public engagement, and driving organizational growth. He holds a Bachelor’s degree in Social Work and has served in governance roles within the creative and project management sectors, further reinforcing his multidisciplinary approach to strategy and execution.